High · Confirmed
Every page Google downloads first is the homepage
The site has about 80 addresses in its sitemap, including Botox, laser, and membership. The file Google receives for each of them is the same. The title is always “Chandler MedSpa & Wellness | Unmarked Beauty & Wellness.” The canonical link, the one that tells Google which page is the real one, points at the homepage. The Botox address does not contain the word “Botox” in that first file. The title changes only after the page finishes loading in a browser.
In the demo: Botox, laser hair removal, fillers, BBL, membership, the story, and the visit page each have their own title and their own words in the page itself.
High · Confirmed
Google still shows the older site
Search results still list “Waxing around Chandler and Gilbert,” the old photo-facial page, the old membership page, and an older contact page. Those addresses now open the new site, which does not have those pages. They return the homepage shell instead of sending people to the new treatment pages. The ranking already earned for waxing and membership does not land on a page about waxing or membership.
In the demo: Those topics have a destination. The live site should redirect the old addresses to the new pages, so the ranking is not thrown away.
High · Confirmed
Patients can meet two versions of Brandie
The older contact page still introduces Brandie as a certified nurse injector, RN, BSN. The current site and its business info introduce Brandie Heredia, MSN, FNP-C, CLT, CANS, medical director. Both are public. They should tell one story.
In the demo: The story page uses the current credentials, MSN, FNP-C, CLT, CANS.
High · Confirm on the Google profile
The hours do not match
The website says Monday and Tuesday until 5:30 and Friday until 4:30. A public listing that pulls from Google shows Monday and Tuesday until 5:00 and Friday until 5:00. Wednesday, Thursday, and Saturday agree. One set should win, then the website, Google, and the appointment page should all use it. The phone number already matches, which is the part many clinics get wrong.
In the demo: Hours are written in a table on the homepage and the visit page, using the hours on the current website until you confirm otherwise.
Medium · Confirmed
Two booking buttons are live
Almost every Schedule button goes to Aesthetic Record, which is the right place. The Evolysse page and the PRP page still send people to an older Acuity scheduler. A patient who starts on those pages is not booking the same way as everyone else.
In the demo: Every Schedule button goes to the same Aesthetic Record booking link.
Medium · Confirmed
The social accounts in the code do not match the buttons
The hidden business info points to instagram.com/unmarkedbeautyandwellness and tiktok.com/@unmarkedbeautyandwellness. The buttons on the page go to instagram.com/unmarked_beauty and tiktok.com/@unmarked_beauty. Facebook is a third spelling. Pick the accounts you actually post on, and use those everywhere, including the info Google reads.
In the demo: Instagram, Facebook, and TikTok use the accounts linked from the buttons.
Medium · Confirmed
The membership prices came off the new page
The older membership page listed a facial plan at $69 a month and an Elite plan at $149 a month, with a clear list of what each one includes. The new page talks about monthly credits and saving up to 20%, without those prices. Someone searching “med spa membership Chandler” has less to land on, and a patient cannot compare the plans without calling.
In the demo: Both prices are written out, with a note that they come from the previous page and should be confirmed.
Medium · Confirmed
Queen Creek and Gilbert are only in the footer
The footer names Chandler, Gilbert, Mesa, Queen Creek, San Tan Valley, and more. There is not a page written for the way people search: “Botox Queen Creek,” “laser hair removal Gilbert,” “med spa Chandler.” The homepage title is about Chandler, which is right for the studio. The surrounding towns need a sentence on the treatment pages, not only a line of cities at the bottom.
In the demo: Laser hair removal names Chandler and Gilbert in the title. The visit page lists the towns in text.
Google Business and Google Ads
The profile should point at these pages, then ads can follow
Google Business is where the 4.9 already lives. The services on that profile should match the new pages: Botox, fillers, laser hair removal, BBL, and membership. The booking link on the profile should be the same Aesthetic Record link as the website. Fresh photos of the suite, Brandie, and Al belong on the profile next to the reviews.
Google Ads should wait until a click lands on a page about that treatment. A small campaign for Botox in Chandler, laser hair removal in Gilbert, and a med spa in Queen Creek is the right shape. Look at what is already running before anything new spends. The reviews do not need to be rebuilt. The ask after a happy visit can stay as it is.
In the demo: Each ad would have a page to land on, with the phone number and Schedule on the first screen.
